Strategy & storytelling for digital, social & emerging platforms

Effective, integrated, human

I’m an award-winning creative director, author and screenwriter who somehow ended up at the messy intersection of brand, AI and influence. My expertise is in content and human connection; the kind that cuts through the noise, makes people feel something, and maybe laugh in moments that you wouldn’t expect.

Film taught me instinct, taste and tension. Brand taught me clarity, reach and growth. Time has taught me business sense, analysis and leadership.

In recent years I’ve brought that approach to global health tech, building AI-powered content functions from scratch, rebranding global products under impossible deadlines, and scaling executive, subject matter expert and business storytelling to drive sales across platforms as diverse as traditional and trade media, LinkedIn, Discord and Twitch. As a result, I know how to balance craft with commercial impact, finding the sweet spot between smart strategy and storytelling that sticks.