Recent work I’m proud of as Head of Brand, GAD or Creative Director

Orion Health & McCrae Tech divestment - NZ & SEA

Helping shape the divestment narrative of McCrae Tech from Orion Health, while positioning McCrae Tech as a 100% NZ-owned innovation lab.

Steinlager Alt Blacks campaign

The Steinlager Alt Blacks campaign is an award-winning integrated gaming & content campaign produced in partnership between DDB, Mediacom, Mango & LetsPlay.Live.

Marketing campaign, Orchestral Health Intelligence Platform - US health industry

Launch of advanced AI health data platform in the US healthcare market through an integrated thought leadership campaign on LinkedIn, organic and paid media.

Greenpeace Global Recruitment

Greenpeace’s global recruitment and training campaign needed to increase consideration and drive behaviour change.

Te Whatu Ora & The Lowdown

FCB & Te Hiringa Hauora joined forces to create the Lowdown’s How to Do Nothing campaign, an award-winning integrated campaign supporting rangatahi mental health.

Specsavers Adidas launch

The Specsavers & Adidas launch campaign combined a live-streamed gaming tournament, launch event, content creation & competition in partnership with Mediacom & Mango.