Recent work I’m proud of as Head of Brand, GAD or Creative Director

Media strategy, Orion Health & McCrae Tech divestment - NZ & SEA

The divestment of Orion Health and McCrae Tech needed to assure existing Orion Health customers of the product’s continuity while positioning McCrae Tech as a 100% NZ-owned innovation lab.

Steinlager Alt Blacks campaign

The Steinlager Alt Blacks campaign is an award-winning integrated gaming & content campaign produced in partnership between DDB, Mediacom, Mango & LetsPlay.Live.

Marketing campaign, Orchestral Health Intelligence Platform - US health industry

Launch of advanced AI health data platform in the US healthcare market through an integrated thought leadership campaign on LinkedIn, organic and paid media.

Greenpeace Global Recruitment

Greenpeace’s global recruitment and training campaign needed to increase consideration and drive behaviour change.

Te Whatu Ora & The Lowdown

FCB & Te Hiringa Hauora joined forces to create the Lowdown’s How to Do Nothing campaign, an award-winning integrated campaign supporting rangatahi mental health.

Specsavers Adidas launch

The Specsavers & Adidas launch campaign combined a live-streamed gaming tournament, launch event, content creation & competition in partnership with Mediacom & Mango.