Recent work I’m proud of as Head of Brand, GAD or Creative Director

Amalga Rebrand, McCrae Tech - NZ & SEA 2025

Devising brand, content and GTM strategy for McCrae Tech Hospitals rebrand to Amalga Health. Learn more

Orion Health & McCrae Tech divestment - NZ & SEA

Helping shape the divestment narrative of McCrae Tech from Orion Health, while positioning McCrae Tech as a 100% NZ-owned innovation lab. Learn more

Steinlager Alt Blacks campaign

The Steinlager Alt Blacks campaign is an award-winning integrated gaming & content campaign produced in partnership with DDB, Mediacom, Mango & LetsPlay.Live. Learn more

US campaign, Orchestral Health Intelligence Platform

Launch of advanced AI health data platform in the US healthcare market through an integrated thought leadership campaign on LinkedIn, organic and paid media. Learn more

Greenpeace Global Recruitment Campaign

Greenpeace’s global recruitment and training campaign needed to increase consideration and drive behaviour change. Learn more

Te Whatu Ora & The Lowdown

FCB & Te Hiringa Hauora joined forces to create the Lowdown’s How to Do Nothing campaign, an award-winning integrated campaign supporting rangatahi mental health. Learn more

Specsavers Adidas Collab launch

The Specsavers & Adidas launch campaign combined a live-streamed gaming tournament, launch event, content creation & competition with Mediacom & Mango. Learn more