About me

I join the dots and strengthen the connection between product, business and creative, ensuring the best message is distributed in the right format on the appropriate platform. After 10 years in the UK & NZ as a creative director & filmmaker, I moved into brand and content marketing at a global health tech firm, following roles in business development and operations at a media network & gaming start-up. I use storytelling and strategy to drive growth through relationships, strong teams, data insights and creative direction of integrated campaigns on social and emerging platforms including LinkedIn, Twitch & TikTok.

Brand & Marketing Consultant - McCrae Tech

Senior Marketing & Comms Manager - Orion Health

HEALTH TECHNOLOGY SOLUTIONS & AI R&D, 2023-25

Responsible for creating, developing & delivering brand story, global marketing & communications campaigns for Saas B2B AI health technology solutions. I foster collaboration across leadership, people, product, sales,  R&D departments, and agency & govt stakeholders to reach global audiences, build relationships & drive sales. I deliver global go-to-market and communications strategies, digital marketing channels and department tooling, with a focus on thought leadership, uncovering market insights and positioning Saas B2B products as game changers transforming the Health IT market.

Director of Operations - Lets Play.Live

Media network & gaming start-up, 2020-23

Responsible for optimising operational effectiveness & working with CEO to develop business growth strategy in NZ & Australia. Key account & stakeholder management for client campaigns using agency workflows. Marketing & reputation growth. Creative campaign director. Driving reach growth & reporting, articulating complex sales offerings, developing content products & sponsorship offerings.

Founder - Alchemy Content

production company & creative consultancy, 2015-2020

Founded Alchemy content to develop and produce branded video campaigns, commissioned documentary and scripted content for social media & broadcast. Clients included Greenpeace, Air New Zealand, Fairfax, South Pacific Pictures.

Creative Director - Uno Loco

events, media production & experiential engagement agency, 2013-2015

Working with the ECD and Head of Production to develop branded content and experiences for B2B & B2C client events & strategic communications campaigns. Worked with Mercury Energy, Coca-Cola Amatil, Vodafone, Kea World Class New Zealander of The Year, Lion.

Writer & Director - Freelance UK & NZ

BBC, MTV, cartoon network, disney, Sky tv, downlow concept, 2003-2013

Highlights included devising content for the global brand launch of BBC Earth, interstitial content for Top Gear, producing music TV series Rockfeedback.tv on location at festivals in Norway, US, UK & Japan, winning European Creative Newcomer of the Year for creating 26 episodes of original Disney series Toon News.