Greenpeace - global recruitment

OPPORTUNITY

Greenpeace global was expanding it’s remit beyond environmental issues to a wider social justice agenda. They needed to recruit and train new activists to join together in the shared fight through their Roots programme. They asked me for help designing and producing their campaign creative.

execution

I provided a full-service creative solution, collaborating with Greenpeace on the concept and positioning, and producing 3 x 2 minute animated videos to engage potential activists and recruit and train new sign-ups. The creative was placed in paid Facebook ads and Greenpeace.org.

result

The campaign exceeded Greenpeace’s targets and resulted in a bumper crop of freshly minted activists!