NZ & SEA Media strategy - Orion Health, McCrae Tech divestment

What’s the story?

With the sale of NZ-owned health technology company Orion Health to a Canadian-listed organisation, we needed to introduce brand new entity McCrae Tech to the market and customers in NZ and SEA while reminding them of the parent company’s longevity and trusted products. In February 2025 together with our agency Pead, we worked with the NZ government and media organisations to position stories that shared McCrae Tech founder Ian McCrae’s vision to defragment global health data with flagship product Orchestral, while Orion Health CEO Brad Porter accompanied Prime Minister Christopher Luxon on a trade mission, conducting a signing ceremony with anew customer in Viet Nam, while the PM was present.