Specsavers - Adidas frames

OPPORTUNITY

Mediacom asked us to leverage their epic launch party and design an integrated campaign featuring bespoke content for serving up across 18-35 gamer-relevant social platforms.

execution

We delivered a full-service solution including creative concept, placement and live-streamed gaming tournament hosted by Kimberley Crossman and Brook Gibson. We captured content for use in a post-launch campaign including TVCs & stills and devised a social media competition for Twitch, Twitter, Facebook, Instagram, and direct mail where people could vote on which pair of glasses they wanted Kimberley or Brook to choose, and win a pair of frames for themselves. Kimberley extended the Specsavers Adidas message to her own 85K instagram followers with a follow-up post showing the frames that LPL viewers voted for. 

result

The campaign generated some of the strongest engagement seen on partner social pages.